Doctors Subtly Become Superheroes
A creative exercise across a number of McCann offices in Europe, encouraging expressions of thanks to doctors
A creative exercise across a number of McCann offices in Europe, encouraging expressions of thanks to doctors and other medical personnel during Covid-19, has led to the development of almost 100 posters—including a clever series from creatives at McCann Belgrade saluting the frontline workers as superheroes.
The three ads below, art directed by Lidija Milovanovic, deliver their message subtly through the markings of masks on the doctors' faces. When shared in social media, they were met with immediate praise and gratitude.
AdBaran News Group /
24 May 2020
