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Advertising is all about promoting your brand to prospective customers, as well as keeping your existing customers informed about your products and services. No matter how small your business, you most likely already know that advertising is an important part. Some ways of advertising, however, are more effective than others, as they can reach more people and have a more significant impact. One of those more effective ways is television.

Even though it is often disregarded as a medium of the past, TV still has a lot to offer to your business. It is no coincidence that many of the world’s leading companies still use television to advertise their products, and TV commercials still hold much importance to the marketing plans of most successful businesses.

So, what are the reasons for the unending relevance of TV advertising and why should you also think about promoting your business in this way?

Television advertising has been running since the first commercials were aired at the 1940s when the first official paid TV ad appeared in the USA on July the 1st, 1941, over the station WNBT.

Television ads, when done well, can be persuasive and evoke emotional connections.  Whether you watch TV through an antenna, satellite dish, cable provider or streamed via internet-connected devices, we think television is still a viable choice when considering your media mix.

Contrary to some current beliefs, television advertising still has many advantages for brands. Watching TV continues to be a popular pastime, especially now. Many Americans turn to TV as an escape from daily stressors due to the COVID-19 pandemic.  Engaged fans tune in to live events like award shows and sporting events, to see their favorite music artists perform and sports teams play.

Television advertising offers opportunities other forms of marketing simply cannot. They can physically demonstrate how or why your product or service operates and explain to the audience why they need it. Consumers can see exactly what to look for at the point of sale when watching sports or their favorite show on television.

Cable television also has much smaller production expenses for producing commercials that can be targeted to reach more focused audiences, allowing small- and medium-sized businesses to take advantage of this extremely powerful advertising medium.

Main benefits of TV advertising

• TV Advertising builds trust
• Advertising boosts sales
• TV Adverts are full screen, not fighting for screen space
• TV reaches a vast audience
• TV advertising results can be tracked
• Small brands can get into TV advertising on digital channels
• Immediate credibility.
• Create emotion and empathy
• More engaging format
• Reach large targeted audiences overnight
• TV has a much larger audience than local newspapers or radio stations
• It reaches potential customers when they are at their most attentive
• It allows you to convey your message utilizing sight, sound and action giving your business, product, or service a brand name recognition
• It allows you to be innovative and express your company’s personality

Let’s get started “TV Advertising” with AdBaran.com